Vinarchy named official wine partner of AFL & AFLW - Dining and Cooking

Vinarchy joins AFL as official wine partner

Image: VinarchyThe AFL has announced a new partnership with wine company Vinarchy, appointing its Australian brand Grant Burge Wines as the official wine partner of the AFL, AFLW and Marvel Stadium. The four year partnership, which began in January 2026, will see Grant Burge Wines served at AFL and AFLW owned events, including the AFL Brownlow Medal and AFLW Awards, as well as across hospitality and event spaces at Marvel Stadium. The partnershi…

Vinarchy Announce Partnership with AFL and Marvel Stadium - Ministry of Sport

The AFL has announced a four-year partnership with global wine powerhouse Vinarchy, designating its Barossa-origin label Grant Burge Wines as the Official Wine Partner of the AFL, AFLW, and Marvel Stadium. The agreement replaces the league’s previous arrangement with Treasury Wine Estates and places the Barossa Valley brand at the centre of Australian sporting hospitality for the next four seasons. Following its recent takeover of the Australian…

Vinarchy named official wine partner of AFL & AFLW - Dining and Cooking

L-R: AFL executive general manager customer, commercial & technology Bec Haagsma, Vinarchy chief executive officer Danny Celoni and Marvel Stadium general manager Scott Fitzgerald. Image courtesy Vinarchy The AFL has announced a new partnership with global wine company Vinarchy, appointing its Australian wine brand Grant Burge Wines as the official wine partner of the AFL, [...]

AFL partners with Vinarchy and Grant Burge Wines

The AFL has signed a partnership with Vinarchy, naming Grant Burge Wines as the official wine partner of the AFL, AFLW and Marvel Stadium.The announcement:The AFL has announced a new partnership with leading global wine company Vinarchy, appointing its prominent Australian wine brand Grant Burge Wines as the official wine partner of the AFL, AFLW […]