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The biggest mistake agencies can make: Giving clients more of everything
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The biggest mistake agencies can make: Giving clients more of everything
AI is making it possible for brands to produce more advertising than they could ever realistically need. Agencies are responding by promising more concepts, more variations and more content for the same budget. As the cost of producing another asset falls, agencies should become more selective about what gets made, rather than more efficient at feeding the machine. In video, a campaign that once produced one hero film and a handful of cutdowns c…
·Chippendale, Australia
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