Report Reveals Marketers’ AI Trust Issues

Report reveals marketers’ AI trust issues

StackAdapt, the AI advertising and orchestration platform, has released The AI Delegation Gap, a global report examining how marketers are redefining the role of artificial intelligence in advertising. While AI adoption has become mainstream, the findings suggest a gap between ambition and readiness. Advertisers are open to AI recommendations, with 59 per cent acting on […]

Only 6% of marketers act on in-platform AI recommendations, StackAdapt finds

Comfort with AI slides from 90% for suggestions to 50% for autonomy, and 19% have tools fully integrated. Brand risk leads barriers. What unlocks delegation? Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest marketing news.

Why AI-powered marketing is the new secret weapon for customer trust

As agentic AI reshapes customer engagement, brands face two intertwined questions. Do customers trust AI? And are marketing teams prepared to deploy it in ways that earn that trust? In an era where marketing is increasingly automated and hyper-personalized, trust is no longer a soft metric - it’s the defining measure that must guide how AI is deployed, governed, and evolved.Agentic AI represents a shift from tools that assist marketers to system…

Company AI systems are making mistakes. It's creating a trust gap.

The soaring use comes at the same time as a growing mistrust of the technology.

StackAdapt's AI Delegation Gap Report Reveals How Marketers Are Redefining AI Decision-Making in Advertising

Global findings reveal where marketers are willing to let AI recommend, prepare, optimize and act, and where human oversight remains essential TORONTO — StackAdapt, the leading AI advertising and orchestration platform, today released The AI Delegation Gap, a global report examining how marketers are redefining decision-making in advertising as artificial intelligence becomes more deeply embedded […]