IAB Updates AI Disclosure Guidance as Regulators Tighten Rules

IAB revisits AI disclosure in ads as legal requirements multiply

With a string of new legislation creating a patchwork of legal requirements, the group is attempting to establish an industry baseline, but implementation remains murky.

IAB updates AI disclosure guidance as regulators tighten rules

ChatGPT on a smartphone. (Stock photo by Matheus Bertelli) The Interactive Advertising Bureau (IAB) on Tuesday released updated guidance for the different ways advertisers, agencies, publishers, platforms and technology companies should disclose the use of artificial intelligence (AI) in consumer-facing advertising. The trade group released Version 2 of its “AI Transparency and Disclosure Framework,” expanding on guidance first issued around the…

AI ad labels cut click-through 31.5%, IAB framework cites NYU study

Advertisers get 60 days to name a disclosure lead under IAB voluntary rules issued August 18. Which AI uses trigger a consumer label, and which stay exempt? Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest marketing news.

IAB Updates Industry Framework for Consistent AI Transparency & Disclosure in Advertising

IAB launches AI Transparency and Disclosure Framework V2, offering practical guidance on when and how advertisers should disclose AI use while balancing consumer trust, compliance and innovation.