Louisville-Based Sazerac Reaches Deal to Acquire UK Vodka, RTD Brand

Louisville-based Sazerac reaches deal to acquire UK vodka, RTD brand

The deal is expected to close within the next few weeks. Terms were not disclosed.

Sazerac buys UK-based canned cocktail brand Au Vodka

The acquisition broadens the BuzzBallz owner's RTD portfolio while opening the door for U.S. expansion.

Sazerac Making Moves With Fireball Extension, U.K. Vodka Purchase - Shanken News Daily

While its bid to acquire rival whiskey giant Brown-Forman for $15 billion has so far failed to gain traction, Sazerac Co., the top volume player in the U.S. spirits market at some 47 million cases, according to Impact Databank, isn’t … Continue reading → The post Sazerac Making Moves With Fireball Extension, U.K. Vodka Purchase appeared first on Shanken News Daily.

Au Vodka Founders Set for £100m-Plus Each in Sazerac Deal

British vodka brand Au Vodka is reportedly nearing a £500m sale to US drinks giant Sazerac, the owner of BuzzBallz and Southern Comfort.Sazerac has confirmed to the BBC that it has agreed to buy the Swansea-based business, although the company has yet to formally announce the deal itself. Sky News first reported that the two sides were in advanced talks, with the transaction understood to be worth as much as £500m when future payments are includ…