New Research Finds That Americans Are Letting Go of - Dining and Cooking

A Subtle Shift Is Reshaping How Americans Cook And Eat In 2026, According To A New Survey

The new year is often when you hear about folks cutting back and going on diets, but this survey shows that many are approaching 2026 differently.

New Research Finds That Americans Are Letting Go of - Dining and Cooking

DUBLIN, Calif., Feb. 03, 2026 (GLOBE NEWSWIRE) — In 2026, Americans are favoring joy, flavor, and flexibility over rigid food rules. New national research from Challenge Butter, a leading U.S. farmer-owned butter brand, shows that Americans are increasingly prioritizing enjoyment and personal choice in how they cook. In a survey of more than 2,000 U.S. [...]