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Amazon Announces Dates for October Prime Day

Amazon says Prime members can shop early beauty discounts now, with some Medicube K-beauty items marked down as much as 70%, the company said.

  • Amazon announced its annual Prime Big Deal Days event will run from Tuesday, October 6, through Wednesday, October 7, 2026. The 48-hour sale serves as the retail giant's unofficial kickoff for the holiday shopping season.
  • In 2022, Amazon held its first fall Prime event to kick off the holiday season early. By 2023, the event expanded to cover "everything Prime members need for Autumn," including seasonal essentials and groceries.
  • Shoppers can expect discounts on luxury beauty, fashion, and tech, with Medicube picks up to 70% off. Beyond Amazon devices, the sale features brands like Apple, Dyson, Keurig, Samsung, and Sony.
  • Accessing these deals requires an Amazon Prime membership, which costs $139 annually or $14.99 monthly. Eligible new members can utilize free trials, while Young Adult members receive a 50% discount on the subscription.
  • Competitors like Walmart and Target typically run concurrent sales, so comparing prices ensures the best value. While specific discount details remain unannounced, many items could reach their lowest prices of the year during the sale.
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Architectural Digest broke the news in New York, United States on Monday, September 14, 2026.
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