Amazon Announces Dates for October Prime Day
Amazon says Prime members can shop early beauty discounts now, with some Medicube K-beauty items marked down as much as 70%, the company said.
- Amazon announced its annual Prime Big Deal Days event will run from Tuesday, October 6, through Wednesday, October 7, 2026. The 48-hour sale serves as the retail giant's unofficial kickoff for the holiday shopping season.
- In 2022, Amazon held its first fall Prime event to kick off the holiday season early. By 2023, the event expanded to cover "everything Prime members need for Autumn," including seasonal essentials and groceries.
- Shoppers can expect discounts on luxury beauty, fashion, and tech, with Medicube picks up to 70% off. Beyond Amazon devices, the sale features brands like Apple, Dyson, Keurig, Samsung, and Sony.
- Accessing these deals requires an Amazon Prime membership, which costs $139 annually or $14.99 monthly. Eligible new members can utilize free trials, while Young Adult members receive a 50% discount on the subscription.
- Competitors like Walmart and Target typically run concurrent sales, so comparing prices ensures the best value. While specific discount details remain unannounced, many items could reach their lowest prices of the year during the sale.
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18 Articles
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This year, Amazon’s Prime Big Deal Days kicks off October 6 and runs through October 7. Here’s everything you need to know about the sale, including what to shop and early deals.
Prime members have 48 hours to snap up thousands of deals, Amazon confirms
If you've never signed up for an Amazon Prime subscription, now may be the best time. That's because only those with a paid subscription — or a 30-day free trial — to Amazon Prime will be able to access the thousands of discounts coming to the online store in the Prime Big Deal Days sale. The site-wide markdown starts at 00.01am on October 6 and will run until 11.59pm on October 7. Amazon says the two-day event is expected to see price cuts on b…
Amazon just confirmed October Prime Day 2026 dates and it’s only 3 weeks away — here’s what to know
Prime Big Deal Days is Amazon’s second Prime Day-level sale of 2026 for loyalty members. These are the dates and details to know, plus what to expect.
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