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Amazon October Prime Day Is Coming: Everything We Know so Far (Dates, Times, and More)

The 48-hour sale for Prime members starts with early discounts on Sept. 15 and includes markdowns on Apple, Sony, Bose and other brands.

  • On September 15, Amazon announced that Amazon Prime Big Deal Days will return for 48 hours, running from October 6 through October 7, offering exclusive deals to Prime members.
  • Often called October Prime Day, this annual appreciation event follows Amazon's summer sale and is designed to kick off early holiday shopping as fall begins.
  • Amazon launched early deals on September 15, giving shoppers a head start with discounts on products starting at $3 across toys, electronics, and home goods.
  • Access to these discounts requires an Amazon Prime membership costing $139 annually, though eligible new customers may sign up for a 30-day free trial first.
  • Amazon is integrating Alexa to track price history and set deal alerts, while customers can use the Auto-Buy feature to purchase items automatically at preset target prices.
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ZDNet broke the news in New York, United States on Tuesday, September 15, 2026.
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