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‘It’s Devastating’: The US-Canada Trade War Is Putting Protein on the Menu

  • Last month, President Donald Trump imposed 50% duties on $20 billion in Canadian goods, citing alleged increased discrimination against U.S. commerce and singling out Canada's dairy industry for retaliatory tariffs.
  • After Canadian Minister Mark Carney matched the U.S. tariffs with dollar-for-dollar duties, Trump retaliated by banning American businesses from purchasing Canadian-made whey protein concentrate, a key cheese byproduct used in protein powders.
  • British Columbia-based manufacturer Fit Foods LP CEO Jim McMahon warned that without tariff relief, the situation is "devastating for consumers, retailers and us," forcing him to borrow money to stockpile six months' worth of inventory.
  • Whey prices hit a record $13 per pound in June, a 250% increase from last year, prompting Wisconsin-based legal counselor Chris Line to stockpile powder to maintain his 280-gram daily protein goal.
  • According to Ever vice president Kathleen Wolfley, price inflation for ready-to-mix whey products will likely continue through year-end and into early next year, as supply chains cannot adjust as quickly as economic tools.
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‘It’s devastating’: The US-Canada trade war is putting protein on the menu

By Elisabeth Buchwald, CNN (CNN) — Attention, protein maxers: One of your highly coveted ingredients is taking center stage in the escalating trade war between the United States and Canada.Whey, the workhorse ingredient behind protein powders and a growing universe of high-protein foods, is getting caught in the crossfire.Canada imposed 50% tariffs on American whey,

·Panama City, United States
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The trade war between the United States and Canada is starting to reach products consumers might not associate with tariffs. One of these is whey—a key ingredient in protein powders, protein bars, and a growing number of food products. Its wholesale prices in the US have risen by a staggering 250% in a year, and manufacturers are warning of further price increases.

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KIFI broke the news in Idaho Falls, United States on Sunday, September 27, 2026.
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