Goldfish Debuts First Gluten-Free Option
The long-requested snack will arrive in 5-ounce boxes for about $4.99, giving gluten-free shoppers a new option after years of fan feedback.
- On Tuesday, Campbell's announced its first gluten-free Goldfish crackers, one of the company's most-requested product innovations in history, scheduled to hit store shelves nationwide this November.
- Years of consumer requests, including a letter from fan Brooklyn whose celiac disease prevented her from eating her "favorite snack," prompted the brand to rework its classic recipe.
- The "certified gluten-free" crackers feature 100% real cheese and retain the signature fish shape; 5-ounce packages will sell for a suggested retail price of $4.99.
- Campbell's CFO Todd Cunfer called Goldfish "key" to improving margins, describing it as the "biggest and most profitable piece of the snacks portfolio" amid efforts to revive the struggling snacks division.
- Goldfish follows competitor Cheez-It, which launched a gluten-free version earlier this year, as CEO Mick Beekhuizen prioritizes fewer, "bigger pieces of innovation" amid approximately 30% of Americans seeking gluten-free options.
11 Articles
11 Articles
Goldfish Is Finally Launching Gluten-Free Crackers—and Fans Have Waited Years
The new item will hit shelves in November.Credit: Courtesy of GoldfishGood news, gluten-free shoppers! Goldfish recently announced that it’s releasing the brand’s first-ever certified gluten-free cheese crackers.According to the company’s press release, for years, Goldfish fans have asked, commented, messaged, and written to the brand asking for gluten-free Goldfish. Those requests did not go unheard.“We’ve heard from many families who love Gold…
Goldfish crackers are finally getting a gluten-free version
Goldfish is finally getting a gluten-free version of crackers, a development Campbell’s calls one of the most requested innovations in the brand’s history. The certified gluten-free cheese crackers will hit retailers nationwide in November 2026. “We’ve heard from many families who love Goldfish but haven’t always been able to enjoy them together, and that feedback stayed with us,” said Tiphanie Maronta, senior vice president of Goldfish Crackers…
Goldfish Are Going Gluten-Free
Gluten-free shoppers will soon have another option in the snack aisle—and it comes in a familiar fish shape, Quartz reports. Campbell's on Tuesday announced its first gluten-free Goldfish crackers, slated to hit shelves nationwide in November. The baked cheese crackers are made with a certified gluten-free flour blend instead...
Coverage Details
Bias Distribution
- 56% of the sources are Center
Factuality
To view factuality data please Upgrade to Premium
