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Charles Dickens’ Great Expectations has been given a Gen Z makeover
The adaptation pairs a glossary and online safety guidance after a survey found 70% of parents struggle to understand teen slang.
- Tesco Mobile commissioned a Gen Z adaptation of Charles Dickens' Great Expectations, renamed 'Bare Expectations,' now available on Spotify and Apple Music to help families navigate rapidly evolving teen language.
- Research of 2,000 parents with children between 10 and 16 found 70% struggle to understand teen slang, prompting the project to translate classic literature into modern youth language with examples like 'I was absolutely cooked.'
- Among confusing expressions, 37% of parents struggle with 'gyatt' and 'finsta,' while 49% worry about inappropriate content, 48% fear strangers making contact, and 40% worry about bullying and exclusion.
- The campaign supports the launch of Safe Start, a new offering combining parental controls with AI-powered social media monitoring through Sway to help families bridge generational language gaps.
- Kurupt FM's MC Grindah read the adaptation to highlight digital language evolution, while author Chloe Combi advised on the project to help parents feel more confident initiating conversations about online safety.
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Tesco Mobile translates Great Expectations into teen slang to help parents decode their children’s online language and spot potential risks
Discover what's happening in retail today, Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and much more. As thousands of children prepare to start secondary school and receive their first mobile phone, 77% of parents admit they are worried about online safety and admit they don’t understand what their kids say online. To equip parents with a better understanding of teen l…
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Total News Sources67
Leaning Left2Leaning Right0Center57Last UpdatedBias Distribution97% Center
Bias Distribution
- 97% of the sources are Center
97% Center
C 97%
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