Partnership Playbook: Burnley’s Sponsor Scramble

Partnership Playbook: Burnley’s sponsor scramble

Welcome to Insider Sport’s latest edition of the Partnership Playbook, where we bring you details on the latest sports partnerships and sponsorships. The Championship kicked off last weekend and we are days away from the Premier League opening match. Amid all the excitement on the pitch, several clubs have scrambled to announce front-of-shirt partners in time. Burnley, which was probably more prepared than most, did have a deal for the new seaso…

Burnley terminate Finotive One deal after 42 days — Vertu Motors replaces sponsor

Burnley terminated their front-of-shirt deal with Finotive One 42 days after it was announced and replaced the partner with Vertu Motors days before their Championship opener; fans offered refunds or exchanges for affected kits.