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American Freight sues Wayfair for hijacking bedding trademark
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American Freight sues Wayfair for hijacking bedding trademark
AF Newco claims that it flagged the practice to Wayfair in an August 2025 demand letter WILMINGTON, Del. — AF Newco, the company that emerged when buying American Freight stores out of bankruptcy, has filed a complaint against Wayfair in federal court in Delaware, accusing the e-commerce giant of using American Freight’s brand names to lure shoppers to its own site. This is the second time in three years Wayfair has been taken to court over the …
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