29CM Falls Behind, Queenit Chases… The Dilemma of W Concept, Once the No. 1 Fashion Platform

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The competitive landscape surrounding W Concept, a Shinsegae Group affiliate that was once the number one domestic women's fashion platform, is shifting. 29CM, which previously competed in the similar designer fashion market, has widened the gap in size by expanding into the lifestyle sector, while Queenit, a platform targeting the 40s and 50s demographic that was not a direct competitor due to its different customer base, is closely trailing W …