For decades, the health-food aisle in regional Australian supermarkets was a predictable, if uninspiring, landscape. It was dominated by long-life, highly processed products shipped from metropolitan hubs – items designed for shelf-life, not necessarily for health. However, a quiet revolution is happening in the Western Australian Wheatbelt and beyond. Regional consumers are no longer content with the “city-leftovers” model of retail. They are d…
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