The number of inhabitants usually determines how large a local media market can be. In the case of radio, geographical location, signal coverage, advertising market and the ability to finance local content are also important. But one Croatian island quite defies this logic. Korčula, which according to the latest census has around 14,600 inhabitants, today has four local radio stations. These are Radio Korčula, Radio […]
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The number of inhabitants usually determines how large a local media market can be. In the case of radio, geographical location, signal coverage, advertising market and the ability to finance local content are also important. But one Croatian island quite defies this logic. Korčula, which according to the latest census has around 14,600 inhabitants, today has four local radio stations. These are Radio Korčula, Radio […]