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Vinarchy launches Vintelligence growth plan - Harpers Wine & Spirit Trade News
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Vinarchy Launches Wine Category Initiative To Unlock £1.4bn Growth Opportunity
Vinarchy has launched a new category strategy aimed at generating £1.4bn of additional growth in the UK wine market by changing how consumers navigate and choose wine. The initiative, called Vintelligence, focuses on organising the category around purchasing occasions, taste (more…) The post Vinarchy Launches Wine Category Initiative To Unlock £1.4bn Growth Opportunity appeared first on KamCity.
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