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Using Synthetic Data for AI Training Is 'a Big Mistake,' Says AI Pioneer Rich Sutton

Sutton said manufactured data cannot replace real-world experience, as OpenAI and Google seek proprietary datasets worth millions.

Rich Sutton helped pioneer the technology behind today’s AI boom. Now he thinks Big Tech’s push to keep AI going is all wrong. On an episode of Sequoia’s podcast released Tuesday, the Canadian computer scientist and Turing Award winner said that the AI industry is headed in the wrong direction because of its reliance on synthetic training data. “That’s just a big mistake,” he said when asked about using synthetic data as a way to keep scaling la…

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Richard Sutton criticized the tech industry's current reliance on synthetic data and advocated for learning based on real-world experiences. Tech giants like Google and OpenAI are even taking unconventional measures to obtain raw, real-world data. Sutton's "Oak Lab" focuses on training AI agents from their own "experiences," rather than artificial datasets.

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Business Insider broke the news in New York, United States on Wednesday, August 19, 2026.
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