Social Video ad Spending Is Set to Outpace CTV in Growth Rate This Year

IAB: U.S. video ad buys expected to exceed $81 billion in 2026

(Stock image) U.S. digital video advertising is expected to surpass $80 billion this year, doubling in size from five years ago as marketers and ad buyers continue to shift money away from traditional TV campaigns into streaming, social and online video, according to a report released by the Interactive Advertising Bureau (IAB) this week. The report projects digital video ad spending will reach nearly $82 billion this year, up 11 percent from th…

Social video ad spending is set to outpace CTV in growth rate this year

IAB estimates suggest advertisers are chasing users as they watch more video on Facebook, YouTube, TikTok and Instagram.

U.S. Digital Video Ad Spend to Surpass $80B in 2026; Growing 20% Faster Than the Total Ad Market, According to IAB

New IAB research found that AI-powered social video, investment in the creator economy, and CTV outcomes will drive digital video ad spend to new heights.