Magnum Looks To Beef Up ‘Cow 97.1’ With FCC Ownership Waiver.

Magnum Looks To Beef Up ‘Cow 97.1’ With FCC Ownership Waiver.

Magnum Media wants FCC permission to exceed La Crosse’s radio ownership limits, pinning its case on successful “Cow 97.1” WCOW. The company says even a successful local station can face an uncertain financial future when its owner lacks sufficient scale,…

Update: Magnum Seeks Waiver to Add Three Stations in La Crosse Area – NorthPine: Upper Midwest Broadcasting

Magnum Media is seeking a waiver of ownership rules to purchase three full-power radio signals from Sparta-Tomah Broadcasting. The deal announced Aug. 5 includes Country-formatted “Cow 97” (WCOW/97.1 Sparta-La Crosse) and “ESPN La Crosse” stations WFBZ/105.5 (Trempealeau-La Crosse), WKLJ/1290 (Sparta), and W271CM/102.1 (Sparta). Magnum currently owns two full-power FM stations in La Crosse, two full-power FM’s in Tomah, and one AM in Tomah, as w…