UK grocery inflation eases further, says Worldpanel
Worldpanel by Numerator said 31.3% of UK grocery sales used promotions as supermarket competition and shopper resistance helped slow inflation to 2.1%.
- Figures released Tuesday show grocery price inflation in Britain eased to 2.1% in the four weeks to August 9, marking the lowest rate since October 2024, according to Worldpanel and Numerator.
- Households actively sought to reduce grocery bills, with 31.3% of sales involving a discount—the highest level recorded this year—as shoppers increasingly relied on promotions to keep costs down.
- Summer heatwaves significantly shifted purchasing habits, driving sales of chilled finger foods up 15.2% and ice cream by 26.1%, while 13% of evening meals were delayed until after 8pm.
- Online grocer Ocado recorded the sector's fastest sales growth at 13.1%, while Sainsbury sales rose 3.5% among major traditional chains, illustrating intense competitive pressure reshaping market share.
- Prime Minister Andy Burnham continues to address living costs as data shows 39% of shoppers feel financially comfortable, although 20% report they are still struggling with expenses.
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Morrisons and Asda: This is how supermarket giants are faring in battle for market share, according to data
Grocery price inflation has fallen back sharply to its lowest level for nearly two years as shoppers increasingly turned to chilled finger foods in the summer heatwaves, according to new figures.
GB grocery inflation slows to lowest point in almost 2 years
Grocery price inflation in Great Britain has slowed to 2.1%, the lowest figure since October 2024. That’s according to data from market analyst Worldpanel by Numerator. Figures for the four weeks up to August 9 show that shoppers are turning to promotions to keep their costs down, with 31.3% of sales in the four-week period including a deal, the highest level this year. Overall, take-home sales growth of groceries slowed to 2.5%. Despite the fur…
Picky Brits: Heatwave fuels finger food spending
Record summer temperatures have driven a surge in “picky bits” spending as British shoppers rush to the chilled aisle in a boost to UK supermarkets. The sweltering heat is causing Brits to cut back their grocery bills, instead spending little and often on items like olives and quiche, according to figures from Worldpanel by Numerator. Shoppers are opting for “grazing rather than cooking,” the research firm found. Sales of dips surged by 23.3 p…
UK grocery inflation eases further, says Worldpanel
British grocery price inflation eased to its lowest level since October 2024 in August, market researcher Worldpanel by Numerator said on Tuesday, offering more respite to households grappling with elevated living costs.
Grocery price inflation slows sharply as hot weather drives ‘picky bits’ sales
Supermarket prices rose by 2.1% in the four weeks to August 9, down significantly on the 2.6% the month before and the lowest rate since October 2024.
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