Apple's New CEO Faces The First Real Test Of The Post‑Cook Era
Kalshi traders have placed more than $26,000 in bets on whether Ternus emphasizes the foldable phone, Apple Intelligence or Siri.
- On Wednesday, Apple CEO John Ternus hosted his first iPhone launch, marking the first major unveiling under a new leader since Steve Jobs introduced the iPhone 4 in 2010.
- Prediction traders at Kalshi bet on keywords Ternus would use during the keynote, with the foldable iPhone Duo anticipated as the event's centerpiece.
- "Foldable" terminology led betting boards at 82%, while Apple Intelligence followed at 77% and Siri at 56%. The device will start at roughly $2,000, with higher-storage versions reaching $3,000.
- Low odds for rivals like OpenAI suggest Ternus emphasized Apple's own branding rather than outside AI technology. Traders gave "afford" or "affordable" just 20% odds, indicating little focus on pricing.
- Investors are monitoring stock performance; Apple shares historically average a 0.3% decline on launch day before gaining 0.5% the following session, according to Benzinga data.
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11 Articles
Former Apple CEO Tim Cook made a surprise appearance in the opening video of Apple's new product launch event held at Apple Park in Cupertino, California, on the 9th (local time). In the video, former CEO Cook said, "No, it's not me," pointing to Apple CEO John Turners and introducing him by saying, "That's your guy." CEO Turners then proceeded with the presentation
See the crowd go wild for John Ternus with his iPhone Duo reveal
Apple's famous "one more thing" returned as John Ternus unveiled the iPhone Duo, giving his first event as CEO a crowd-pleasing echo of the Steve Jobs era.iPhone DuoTernus appeared ready to close the event before pausing to deliver the familiar phrase. The Steve Jobs Theater audience immediately erupted as the presentation turned to Apple's long-awaited foldable iPhone.Steve Jobs made "one more thing" synonymous with Apple's biggest surprises, u…
'That’s your guy’: Tim Cook hands Apple event spotlight to John Ternus before major iPhone 18 Pro, iPhone Duo launch
Tim Cook made a symbolic handover to Apple’s new CEO John Ternus at the company’s latest launch event before Ternus took the stage to unveil the iPhone 18 Pro series and other new products.
Apple Keynote Prediction Market Preview: What Will Ternus Say As His Reign Begins?
Benzinga and Yahoo Finance LLC may earn commission or revenue on some items through the links below. Apple Inc. (NASDAQ:AAPL) will put new CEO John Ternus center stage Wednesday for his first iPhone launch as chief executive, with prediction traders betting on the words he will use as his reign begins. Tim Cook since Steve Jobs introduced the iPhone 4 in 2010. Apple’s “Surprise and Shine” keynote begins at 1 p.m. ET.
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