Apple iPhone 18 Pro And Foldable iPhone Launch: Apple Unveils Video ...
Leaks point to Apple’s first foldable iPhone and upgraded wearables, with the new device expected to cost $2,300 to $2,500, reports said.
- On Wednesday, at its annual product event in Cupertino, California, Apple is expected to unveil a foldable smartphone with a bendable display that opens and closes like a book, marking the company's most significant design change since 2007.
- Apple has reportedly been developing this foldable device since at least 2017, entering a category that represented less than 2% of total smartphone shipments last year, despite existing products from competitors like Samsung, Huawei, and Xiaomi.
- Rumors suggest the device will cost at least $2,000—nearly twice the $1,099 starting price of the current iPhone 17 Pro—and feature an outer OLED display around 5.3 to 5.5 inches that opens to a 7.6 to 7.8-inch screen.
- This launch represents the first hardware release for CEO John Ternus, who took over last week and hopes the foldable iPhone will create a "halo effect" for other products like AirPods and the Apple Watch.
- Counterpoint projects Apple will ship more than 12 million foldables next year, accounting for 5% of all iPhone shipments, as the company tests its ability to transition niche technology into the mainstream market.
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The technology firm prepares for its annual event, highlighting the possible presentation of its first folding mobile, the "iPhone Ultra". The meeting in Cupertino will also mark the debut of John Ternus as leader, after Tim Cook's departure as executive director.
Apple iPhone 18 Pro And Foldable iPhone Launch: Apple Unveils Video ...
Apple event on September 9: Foldable iPhone, iPhone 18 Pro and more to launch tomorrow
Apple is set to hold its September 9 event, where it is expected to unveil the iPhone 18 Pro series alongside its first foldable iPhone. The company could also announce new Apple Watch models, AirPods, Apple TV hardware and a new smart home hub.
Apple says ‘Fold’ and competitors ask ‘how wide?’
Apple is almost certain to launch its first foldable iPhone tomorrow, seven years after Samsung's Galaxy Fold initially went on sale. And while Apple might be a few years late to the party, the run-up to this launch proves that new CEO John Ternus has inherited a company that's as influential as it's ever been. […]
Apple has already invaded the agenda of all the enthusiasts of the brand: 9 September, at 6 p.m. from mainland Portugal. This Wednesday, the event "Surprise and Shine" should be stage of the presentation of the new...
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