TikTok expands Out of Phone campaigns

TikTok expands Out of Phone campaigns

A new partnership with Vistar Media will allow advertisers to bring their campaigns to more than a million placements beyond the app.

TikTok adds to out-of-home push by letting brands "reformat and reimagine" ads for billboards

TikTok is inviting advertisers to expand their focus beyond the For You Page. The app is extending its partnership with Vistar Media to bring custom creative to out-of-home campaigns that live on digital billboards. In TikTok’s parlance, billboard ads and other real-world spots are known as “Out Of Phone” campaigns. TikTok’s partners have had access to that format since 2023, when the app first brought its ads to locations like airports, gas sta…

Vistar Media and TikTok Bring “Out of Phone” Creativity to DOOH at Scale

Vistar Media and TikTok are working together to integrate TikTok’s “Out of Phone” campaign within the world of Digital Out of Home (DOOH). The goal is to provide a way for brands to move mobile-first content to the real world through a collaboration that enables short-form video content, created by TikTok with a culture in mind, to be delivered programmatically to the Vistar DOOH network, which consists of billboards, urban panels, malls, and an…