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AppsThe Pinterest app on a smartphone. (Photo by Brett Jordan) Pinterest has reached a definitive agreement to acquire tvScientific, a connected TV (CTV) performance advertising platform, as the company looks to extend its intent-driven ad products beyond its core visual search service and into streaming video. The acquisition pairs Pinterest’s audience data and AI-driven personalization tools with tvScientific’s outcome-based CTV engine, giving mar…See the Story
Pinterest Acquires Connected TV Advertising Firm tvScientific
Coverage: 2 sources

