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TikTok Adds an AI Shopping Assistant and Lets Users Buy Direct From Brands

The features are rolling out to U.S. users and brands with partners including Salesforce, Shopify and Stripe, as TikTok tries to keep shoppers in app.

Summary by Adweek
TikTok is adding a new checkout feature where shoppers can buy directly from brands in its app—separately from TikTok Shop—as well as an AI shopping assistant that can move people […]

4 Articles

TikTok incorporates an artificial intelligence shopping assistant and a one-click checkout that allows you to purchase brand products from the feed for you. The bet seeks to bring discovery and purchase closer, and expand trade within the application beyond TikTok Shop.

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Adweek broke the news on Monday, October 5, 2026.
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