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TikTok’s ad Network Bet: More Reach, More Budget

TikTok says the network can extend campaigns across nearly 400,000 premium apps as it seeks more advertiser budget.

Summary by Digiday
TikTok wants to become a bigger part of advertisers’ media budgets by selling inventory beyond its own app.

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Adweek broke the news on Monday, October 5, 2026.
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