The Office of Competition and Consumer Protection (UOKiK) Accuses L’Oréal Polska of Misleading Consumers. It Refers to Garnier.
4 Articles
4 Articles
The trend of being "eco-friendly" can be a mere marketing ploy for corporations. L'Oréal Polska learned this lesson. The Office of Competition and Consumer Protection (UOKiK) questioned Garnier's proprietary product rating system, accusing the company of greenwashing and misleading customers. A hefty fine followed.
Cosmetics were given labels ranging from A to E, complemented by green graphics and slogans encouraging sustainable choices. The Office of Competition and Consumer Protection (UOKiK) explained why this message could lead to erroneous conclusions.
The L’Oreal Polska Group provided incorrect information about the impact of Garnier cosmetics on the environment, according to the President of the Office of Competition and Consumer Protection, who accused the company of violating the collective interests of consumers.
The A to E rating system, green graphics, and slogans encouraging the selection of "sustainable products" were intended to help Garnier customers assess the environmental impact of its cosmetics. The problem is that consumers were not clearly informed that the products were being compared exclusively with other cosmetics from the L'Oréal group. The President of the Office of Competition and Consumer Protection (UOKiK) questioned the way the prod…
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