What Do the EU’s New Greenwashing Rules Mean for Fashion?
9 Articles
9 Articles
What Do the EU’s New Greenwashing Rules Mean for Fashion?
Starting this month, generic terms like ‘sustainable’ or ‘conscious’ will be prohibited, unless backed up by technical claims and certifications. It could change the way fashion talks to customers.
Cheat sheet: EU’s new rules on environmental claims
Drapers Cheat sheet: EU’s new rules on environmental claims With just days until new rules on environmental claims come into effect in the EU, Constantin Eikel – green claims expert and partner at law firm Bird & Bird LLP in Düsseldorf, Germany – gives us a handy cheat sheet to help businesses prepare.
(Adnkronos) - New rules for the environmental communication of companies. Stop to sustainability labels not based on a certification system, to generic and unproved environmental statements and to statements on climate impact based on emissions compensation. Rita Santaniello, lawyer of the international study Rödl, expert in greenwashing, illustrates to the "Adnkronos the new [...]
Beyond Greenwashing: Navigating the EU Directive on Green Claims
Guest post by: Sophie Amodio, Associate Director Team Leader for Communications & Engagement at South Pole On 27 September, the Directive on Empowering Consumers for the Green Transition – or in short, the EmpCo Directive – comes into force impacting all companies that operate within the EU. Long overdue, the directive aims to rebuild consumer […]
This Sunday, 27 September, the expected European Directive 2024/825 on Consumer Empowerment (Emco) comes into force, which will, among other things, sanction false green advertising or greenwashing, as well as planned obsolescence. It is a historic step to ensure the veracity of products that are self-proclaimed to be sustainable and also to reduce electronic waste resulting from a deliberately reduced duration of household appliances. Environme…
Directive (EU) 2024/825, commonly referred to as the EmpCo Directive, reinforces the rules applicable to environmental, social and sustainability claims by amending the Unfair Commercial Practices Directive, which covers, without distinction as to sector, all practices "that affect the economic interests of consumers", and must apply throughout the Union [...]
Coverage Details
Bias Distribution
- 100% of the sources lean Left
Factuality
To view factuality data please Upgrade to Premium





