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What Do the EU’s New Greenwashing Rules Mean for Fashion?

Summary by Vogue
Starting this month, generic terms like ‘sustainable’ or ‘conscious’ will be prohibited, unless backed up by technical claims and certifications. It could change the way fashion talks to customers.

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(Adnkronos) - New rules for the environmental communication of companies. Stop to sustainability labels not based on a certification system, to generic and unproved environmental statements and to statements on climate impact based on emissions compensation. Rita Santaniello, lawyer of the international study Rödl, expert in greenwashing, illustrates to the "Adnkronos the new [...]

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This Sunday, 27 September, the expected European Directive 2024/825 on Consumer Empowerment (Emco) comes into force, which will, among other things, sanction false green advertising or greenwashing, as well as planned obsolescence. It is a historic step to ensure the veracity of products that are self-proclaimed to be sustainable and also to reduce electronic waste resulting from a deliberately reduced duration of household appliances. Environme…

Directive (EU) 2024/825, commonly referred to as the EmpCo Directive, reinforces the rules applicable to environmental, social and sustainability claims by amending the Unfair Commercial Practices Directive, which covers, without distinction as to sector, all practices "that affect the economic interests of consumers", and must apply throughout the Union [...]

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efeverde.com broke the news on Wednesday, September 23, 2026.
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