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The Invisible Generation: Why People over 50 Are Missing in Advertising

Summary by merkur.de
A target group is hardly represented in advertising – and also little else on the screen: people aged 50 and over who are far from belonging to "the elderly." A researcher wants to close this gap.

6 Articles

KreiszeitungKreiszeitung
+5 Reposted by 5 other sources
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The Invisible Generation: Why People over 50 Are Missing in Advertising

A target group is hardly represented in advertising – and also little else on the screen: people aged 50 and over who are far from belonging to "the elderly." A researcher wants to close this gap.

·Syke, Germany
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Kreiszeitung broke the news in Syke, Germany on Monday, September 28, 2026.
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