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Tim Cook Signs Off as Apple CEO, Says ‘Excited for the Next Chapter’

John Ternus will lead Apple into a major product cycle as Cook shifts to executive chairman and keeps managing key government relationships.

  • After 15 years at the helm, today marks Tim Cook's final day as Apple CEO, with John Ternus officially taking the reins following an April announcement of the leadership transition.
  • Cook became Apple CEO in 2011, two months before Steve Jobs passed away. Ternus joined the company in 2001 as part of the Product Design team and advanced to senior vice president of Hardware Engineering in 2021.
  • Apple held a farewell dinner for Cook at Apple Park last week featuring OneRepublic. Ternus will spearhead the upcoming "Surprise and shine" special event on Wednesday, September 9.
  • Cook will serve as executive chairman, managing relationships with President Donald Trump and the Chinese government. Bloomberg reports Ternus is expected to take Cook's current office as he assumes leadership.
  • Ternus faces leading Apple's most ambitious product cycle ever, including the expected iPhone Ultra launch. This follows recent price increases on hardware and subscription services like Apple Music and Apple One.
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On 31 August, Tim Cook finished his post as CEO of Apple, which has been in office since 2011.

·Kyiv, Ukraine
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Apple's deputy counselor, Tim Cook, said good-bye this Monday and said that love for the company's community will never change.

·Madrid, Spain
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New York, Aug 31 (EFE).- Apple's still CEO Tim Cook said good-bye this Monday and said that, although his position will change tomorrow, he won't do the love he feels for the community he's captained for almost 15 years. "I send a lot of love to the Apple community in my [...] The Cook ticket says goodbye to Apple: "My position changes tomorrow, but the love I have will never do it" was first published in HolaNews.

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Business Today broke the news in India on Monday, August 31, 2026.
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