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Phil Schiller Steps Down From App Store and Apple Events
Apple is shifting App Store leadership back to Eddy Cue’s services team as Phil Schiller remains an Apple Fellow on unspecified projects.
Apple is moving App Store oversight to the services division led by Eddy Cue, as longtime executive Phil Schiller steps back from that role and product events while remaining as an Apple Fellow.
Schiller's App Store responsibilities had become largely regulatory in recent years, forcing Apple to navigate legal battles and government mandates since he began heading the store in 2015.
Carson Oliver will oversee day-to-day App Store operations, supported by Ann Thai, who manages app distribution tools; this shift returns oversight to the services team led by Cue.
This leadership change occurs one day before hardware leader John Ternus takes over as CEO, with current chief Tim Cook stepping down on September 1st.
Apple recently replaced its EU Core Technology Fee with a flat 5% commission, a move coming thirteen days before this transition as the company continues facing regulatory scrutiny over distribution terms.