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Taco Bell Transforms a Cliché About Young People Into an Aid to Pay Rent (by Focalys)
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It's time for your appointment with Focalys, a laboratory specializing in the analysis of innovative campaigns around the world. Every week, Focalys selects and decrypts a surprising operation that breaks the codes, mixing creativity and brand utility. This summer, for the launch of its new burrito in guacamole, Taco Bell offered young Spaniards to try to earn up to a year's rent. The idea In Spain, Taco Bell found an unstoppable way to attract …
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