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Stanford study finds 5% of IP addresses send 55% of all web requests

Summary by ppc.land
Fewer than 0.2% of domains hold a unique IPv4 address, and 44% of client IPs carry two or more user agents. Frequency caps and fraud filters read that signal. Continue reading this article on ppc.land. Sign up the PPC Land newsletter to get the latest marketing news.
DisclaimerRead with caution - this story is only being covered by one news source that has a ‘low factuality’ rating, which means the outlet has a history of poor reporting practices. Learn more about factuality ratings here.

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ppc.land broke the news on Tuesday, August 11, 2026.
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