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Sports Sponsorship – How to Do It Right?

Summary by Rzeczpospolita
Is corporate sports sponsorship a passion or a business? Should the state support sports clubs, and what benefits does supporting a specific discipline bring to a sponsor? These questions were answered by experts from sports sponsoring companies, sports enterprises, and politicians participating in the panel "Sports Sponsorship: Passion or Business? Who Plays, Who Pays, and Who Wins?" at the 35th Economic Forum in Karpacz.
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RzeczpospolitaRzeczpospolita

Sports Sponsorship – How to Do It Right?

Is corporate sports sponsorship a passion or a business? Should the state support sports clubs, and what benefits does supporting a specific discipline bring to a sponsor? These questions were answered by experts from sports sponsoring companies, sports enterprises, and politicians participating in the panel "Sports Sponsorship: Passion or Business? Who Plays, Who Pays, and Who Wins?" at the 35th Economic Forum in Karpacz.

·Poland
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Rzeczpospolita broke the news in Poland on Monday, September 28, 2026.
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