AB InBev to Adapt Drinks to Shifting Tastes
Executives said the brewer will target budget-conscious drinkers and expand non-beer sales, with energy drinks alone potentially adding $25 billion to its addressable market.
7 Articles
7 Articles
AB InBev to adapt drinks to shifting tastes
Anheuser-Busch InBev will sell smaller pack sizes, beers with added protein or electrolytes and push further into drinks beyond beer, as the top brewer looks to grow amid shifting drinking habits, strained incomes and a trend towards health and wellness.
Smaller packs, more protein: AB InBev to adapt drinks to shifting tastes
AB InBev, the parent company of major beer brands like Corona and Stella Artois, is preparing for new changes in the market. The decision is to launch beers in small bottles and those with protein content, keeping in mind the health and finances of consumers. | ab inbev beer giant introduces healthy options small bottles to boost sales
Anheuser-Busch InBev will sell smaller packages and beers with added protein or electrolytes, in addition to expanding its performance in the beverage segment beyond beer, executives said on Tuesday (22). Read more (09/23/2026)
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