Post-Merger Skydance Keeping Both HBO Max, Paramount+ Streaming Brands

Post-Merger Skydance Keeping Both HBO Max, Paramount+ Streaming Brands

More indication that the combined Paramount-Warner Bros. Discovery company would bundle Paramount+ and HBO Max instead of merging them into one.

Skydance to Keep Paramount+ & HBO Max Separate Post-Merger

Skydance, the newly formed entity combining Paramount and Warner Bros. Discovery assets, will maintain separate streaming brands for Paramount+ and HBO Max, opting for a bundling strategy over a full merger. The decision aims to leverage existing brand strengths and subscriber bases.

HBO Max and Paramount+ set to merge under new Paramount-Warner Bros Discovery company

New Delhi: The upcoming Paramount-Warner Bros Discovery merger is set to bring HBO Max and Paramount+ under the same streaming operation, with a bundle emerging as one possible way to combine the two platforms. Paramount CEO David Ellison offered a fresh clue about the streaming strategy in a video released earlier on October 2, 2026, announcing that the newly combined company will take the Skydance name. The presentation ended with a slide high…

Skydance keeps HBO Max and Paramount+ apart as Casey Bloys floats a Disney-style bundle

David Ellison’s naming video closed on the merged company’s crown jewels, and both streamers made the cut next to Warner Bros., DC and CNN