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Seeing Risk and Managing Risk Are Not the Same Thing, Says Erwood Group’s Keith Erwood
Erwood says organizations must assign ownership, invest in mitigation and test recovery plans to reduce exposure before disruption arrives.
- Business continuity expert Keith Erwood argues that companies confuse risk awareness with risk management, stating, "Seeing risk is awareness. Managing risk is action."
- Many organizations mistake identifying and documenting risks for actual management, a failure Erwood describes as confusing conversation with control. Teams talk about risks but do not assign ownership or invest in mitigation.
- Erwood distinguishes between passive neglect, where known risks remain unaddressed, and intentional acceptance, where leadership understands consequences and trade-offs before deliberately choosing a position.
- Managing risk requires disciplined steps to reduce, prepare for, or transfer exposure, according to Erwood, who emphasizes identifying which assumptions are too dangerous to leave untested.
- Erwood details this leadership approach in Episode 7 of "The Morning Endurance Call," a free daily broadcast of 15 minutes or less for business leaders seeking preparedness guidance.
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Seeing Risk and Managing Risk Are Not the Same Thing, Says Erwood Group’s Keith Erwood
In Episode 7 of his daily broadcast, “The Morning Endurance Call,” the business continuity expert argues that many organizations only identify and discuss their risks — and mistake that awareness for actually managing them.
Coverage Details
Total News Sources44
Leaning Left2Leaning Right2Center32Last UpdatedBias Distribution89% Center
Bias Distribution
- 89% of the sources are Center
89% Center
C 89%
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