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See shopper trends in context
By Rich KaminskiIn June 2026, MasterCard published a report called “The next era of conscious consumption,” tracing the rise of what they called “circular commerce” and its impact on shoppers and brands alike. This concept is built on the idea of the “circular economy,” which focuses on sharing, reusing, renting and other environmentally focused actions designed to help extend the shelf lives of items. MasterCard’s report takes this a step furth…
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