Samsung Ads & Publica By IAS Sign Multi-Year Extension For Global Partnership
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4 Articles
Publica by IAS, adserver for CTV for publishers and smart TV manufacturers, announces the enrichment of its global partnership with Samsung Ads, the advertising division of Samsung Electronics. In fact, Samsung uses the adserver and auction technology of Publica...
Publica by IAS, adserver for the CTV of Integral Ad Science, intended for publishers and smart TV manufacturers, announced a new step in its partnership with Samsung Ads. Publica supports Samsung Ads in optimizing its FAST service, Samsung TV Plus, which now has more than 3,500 channels and 88 million active users worldwide. Thanks to Publica technology, Samsung Ads is monetizing its inventory more efficiently while guaranteeing a smooth and com…
Samsung Ads & Publica by IAS Extend Global CTV Collaboration
Publica by IAS, the leading Connected TV ad server for publishers and smart TV manufacturers, announced the next phase of its multi-year global partnership with Samsung Ads, the advanced advertising division of Samsung Electronics. Through this collaboration, Publica enables Samsung Ads to enhance its ad-supported service offering with a seamless, TV-like viewer experience while monetizing video programming across CTV inventory more effectively.…
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