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Samsung Ads & Publica By IAS Sign Multi-Year Extension For Global Partnership

Summary by B&T
Samsung Ads & IAS renew their vows. Not that it was an unhappy marriage before.
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Publica by IAS, adserver for CTV for publishers and smart TV manufacturers, announces the enrichment of its global partnership with Samsung Ads, the advertising division of Samsung Electronics. In fact, Samsung uses the adserver and auction technology of Publica...

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Publica by IAS, adserver for the CTV of Integral Ad Science, intended for publishers and smart TV manufacturers, announced a new step in its partnership with Samsung Ads. Publica supports Samsung Ads in optimizing its FAST service, Samsung TV Plus, which now has more than 3,500 channels and 88 million active users worldwide. Thanks to Publica technology, Samsung Ads is monetizing its inventory more efficiently while guaranteeing a smooth and com…

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B&T broke the news in on Wednesday, October 1, 2025.
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