US EditionJCDecaux Unveils First Truly Global Programmatic DOOH Solution to Simplify Worldwide Campaign Activation
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4 Articles
JCDecaux Unveils First Truly Global Programmatic DOOH Solution to Simplify Worldwide Campaign Activation
The world’s first global programmatic Digital Out-of-Home (pDOOH) solution has been launched by outdoor advertising giant JCDecaux SE. This enables brands and agencies to plan, execute, and optimize real-time and data-driven DOOH campaigns in airports, streets, transport hubs, and retail environments in over 35 markets from a single location. This new offering is an extension of the company’s first pDOOH solution for airports and leverages a net…
JCDecaux announces the global deployment of its programmatic solution for the Digital Out-of-Home (pDOOH) media. After the launch in 2024 of a first global programmatic offer at airports, the group now extends this solution to urban, transport and retail environments. This offer allows advertisers to deploy global programmatic campaigns on all JCDecaux networks, relying on a fleet of more than 30,000 premium digital screens distributed in more t…
After the launch at the beginning of 2024 of its global programming offer at airports, JCDecaux is moving to a higher speed with the global deployment of this solution to the Digital Out-of-Home (pDOOH) media in urban, transport and retail environments. A new...
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