South Korea Police Search Starbucks Korea HQ Over Investigation, Media Report Says
Police are examining whether the campaign insulted Gwangju uprising victims after public backlash forced Starbucks Korea to scrap the promotion and fire its local chief.
- On Wednesday, the Seoul Metropolitan Police Agency raided Starbucks Korea's headquarters to investigate a marketing campaign that critics claimed insulted victims of South Korea's 1980 Gwangju pro-democracy uprising.
- Launched in May, the controversial 'Tank Day' promotion offered tumbler discounts alongside the phrase 'Put it on the table with a sound of 'Tak!'' which evoked memories of military suppression of demonstrators.
- Investigators are examining whether company officials intentionally planned the event to insult democracy movement members after a civic group filed a defamation complaint against Shinsegae Group Chairman Chung Yong-jin.
- Starbucks Korea fired CEO Son Jung-hyun and Chairman Chung issued apologies, while the company closed its more than 2,000 stores nationwide for mandatory social-sensitivity training.
- Consumer brands operating in South Korea face significant risks navigating the country's historically sensitive political landscape, as this corporate crisis demonstrates.
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The South Korean police raided Starbucks Korea's headquarters as part of an investigation into the caffeine network, which faced a nationwide wave of criticism and reputation crisis due to a failed advertising campaign.
To promote his new thermos, Starbucks launched the "Tank Day" on the day of the anniversary of the Gwangju massacre. Between layoffs, falling sales and complaints, the coffee giant has to deal with the anger of South Koreans. The police in the seat of the colossus of coffee, judiciary in the field
The investigation into the case is still ongoing.
South Korean Police Raid Starbucks Headquarters Amid Marketing Campaign Controversy
Internewscast Journal Internewscast South Korean police have raided the Seoul headquarters of Starbucks’ local business… This Post: South Korean Police Raid Starbucks Headquarters Amid Marketing Campaign Controversy first appeared on Internewscast Journal
Associated Press News
South Korean police raid local Starbucks headquarters over controversial marketing campaign
South Korean police say they’ve raided the headquarters of Starbucks’ local operation as part of an investigation into a marketing campaign perceived as defaming 1980s' pro-democracy movements.
South Korean police raid local Starbucks HQ over controversial marketing campaign
South Korean police say they’ve raided the headquarters of Starbucks’ local operation as part of an investigation into a marketing campaign perceived as defaming 1980s' pro-democracy movements
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