US EditionPinterest Acquires Connected TV Advertising Firm tvScientific
The acquisition integrates Pinterest's AI-driven audience data with tvScientific's connected-TV platform to improve streaming ad measurement and drive shopping conversions.
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8 Articles
Pinterest acquires connected TV advertising firm tvScientific
The Pinterest app on a smartphone. (Photo by Brett Jordan) Pinterest has reached a definitive agreement to acquire tvScientific, a connected TV (CTV) performance advertising platform, as the company looks to extend its intent-driven ad products beyond its core visual search service and into streaming video. The acquisition pairs Pinterest’s audience data and AI-driven personalization tools with tvScientific’s outcome-based CTV engine, giving mar…
Exclusive: Pinterest to acquire CTV ad company tvScientific
Pinterest Moves into Connected TV with Strategic Acquisition of tvScientific
Pinterest will buy tvScientific. This platform focuses on connected TV (CTV) performance advertising. This move will expand Pinterest’s advertising options beyond its current digital ecosystem. The acquisition is set to close in the first half of 2026, pending regulatory approval. This deal represents a big shift for Pinterest. The platform is known for visual search, inspiring user experiences, and AI-driven shopping. Now, it aims to become a m…
Pinterest to acquire tvScientific
Pinterest, the AI-powered visual search and discovery platform, has entered into a definitive agreement to acquire tvScientific, a connected TV (CTV) performance advertising platform. Pinterest will consequently combine its audience intent signals with a CTV engine, so marketers can measure how TV lifts the results of their performance ad campaigns. Pinterest reaches 600 million monthly […]
Pinterest has announced the signing of an agreement to acquire tvScientific, an American platform specializing in performance-oriented connected TV advertising (CTV). The objective is to combine Pinterest's intention signals with a CTV engine to enable advertisers to accurately measure the impact of television on their campaigns. The platform claims 600 million monthly active users and 15 billion paintings created, generating particularly valuab…
Pinterest Plans to Extend Reach to Connected TV with tvScientific Acquisition
Pinterest plans to extend its performance advertising capabilities to connected TV (CTV) by acquiring CTV performance advertising platform tvScientific. The company has entered into a definitive agreement to acquire tvScientific and, subject to regulatory review and other customary conditions, it expects the transaction to close in the first half of 2026, Pinterest said in a Thursday (Dec. 11) press release. The acquisition will enable…
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