Good Good to No Longer Be Title Sponsor of PGA Tour Event and Loses Callaway Sponsorship
Callaway ended its three-year sponsorship after backlash to a promotional video, and the PGA Tour said it will seek a new title sponsor.
- On Thursday, Callaway ended its three-year sponsorship of Good Good Golf, while The PGA Tour dropped the group as title sponsor for its November 12-15 tournament in Austin, Texas.
- The fallout stems from a video for a new Callaway driver that depicted a man shoving a woman to the ground who was attempting to touch the golf club, prompting immediate criticism.
- Additional consequences emerged as Dick's Sporting Goods removed Good Good apparel from its stores, while the Golf Channel postponed a reality show after sponsor Galaxy Golf requested brand removal.
- The PGA Tour confirmed Good Good will not serve as title sponsor for the November 12-15, 2026, event in Austin, Texas, though the tournament will proceed as scheduled.
- Good Good, a prominent entity in the YouTube Golf space, stated the controversial video was intended as a spinoff from the movie Obsession.
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An advertisement has shaken the golf world in recent days. Now the company Good Good is being dumped by both Callaway and the PGA Tour. "Mistakes were made and we take this very seriously," writes Callaway - which is being defended by Annika Sörenstam.
Good Good backs out of upcoming PGA Tour event after 'careful reflection'
Good Good announced its decision to step away as sponsor of an upcoming PGA Tour event in the latest aftermath from its controversial ad. The post Good Good backs out of upcoming PGA Tour event after ‘careful reflection’ appeared first on Golf.
(Seoul = Yonhap News) Reporter Choi Tae-yong = YouTube golf content channel 'Good Good Golf,' which aired an advertisement depicting the assault of women, is seeing its contracts with major clients terminated one after another...
Morgan County Citizen
Free Malaysia Today NewsGolf media firm loses Callaway, PGA Tour deals over violent ad
Golf equipment giant Callaway on Thursday severed ties with the media firm behind an advert that showed a male golfer shoving a woman to the ground as outrage over the commercial continued to spread.
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