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Golf Channel Postpones 'Big Break X Good Good' in Wake of Callaway ad Controversy

Golf Channel pushed back the premiere after a sponsor asked to remove branding, and the brands apologized for an ad critics said portrayed violence against women.

Summary by Awful Announcing
Credit: Golf ChannelIn the wake of a controversial ad created by YouTube channel-turned-golf brand Good Good Golf to promote a co-branded Callaway driver that featured a male golfer shoving a female golfer to the ground, Golf Channel is postponing the premiere of the latest season of the Big Break x Good Good reality show. The 24th edition of Big Break had been slated to begin Tuesday evening. However, Golf Channel announced shortly beforehand t…
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Awful Announcing broke the news on Tuesday, August 25, 2026.
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