NHL's 'Hot for Hockey' Campaign Ends After Not-so-Hot Reception

The NHL Launched A Weird ‘Hot For Hockey’ Romance Audiobook Campaign. Here’s What They Got So, So Wrong

The NHL tried to cash in on Heated Rivalry and Off Campus with romance audiobooks about real players. Fans saw right through it.

NHL's 'Hot for Hockey' campaign ends after not-so-hot reception

A series of audio stories, released as part of a new NHL marketing campaign and presented like popular hockey romance novels, is no longer available on Spotify after drawing widespread criticism.

NHL Tried To Make Its Fans ‘Hot For Hockey.’ They Weren’t Having It.

In a win for normal people, the NHL has killed its “Hot for Hockey” campaign, putting a quick end to the league’s bizarre foray into sexualizing its own players to try to create more female fans.  Announced the day the puck dropped on the 2026-2027 season, the “Hot for Hockey” campaign consisted of short, minute-long stories written and narrated by hockey romance (read: porn, but somehow trendy) authors. The stories would feature real players an…

NHL ices short-lived ‘Hot for Hockey’ marketing campaign after poor reception

The NHL has canceled its new "Hot for Hockey" audiobook campaign and removed the romance-themed stories from Spotify after negative fan feedback.