Published 12 days ago • loading... • Updated 10 days ago
National Trust for Local News CEO on Saving Newspapers in Georgia and Beyond | The Free Press Initiative
The nonprofit publisher says earned revenue now covers 84% of operations as it seeks more acquisitions after a 2025 restructuring.
In July, nonprofit publisher The Trust acquired two Georgia dailies, expanding its portfolio to more than 50 outlets and operating 21 print and digital publications across the state.
Following a brutal 2025 restructuring, when national expansion ambitions collided with operational realities, The Trust sold 21 of its 28 Colorado papers and downsized in Maine.
CEO Tom Wiley implemented stricter financial performance metrics to ensure sustainability; the organization now generates 84% of its income through "earned revenue" rather than philanthropy.
"We have a much longer financial runway," Wiley said, describing the organization as healthy rather than fixed, with $8 million in annual philanthropy supporting modernization of The Macon Telegraph and The Ledger-Enquirer.
Wiley believes buying and modernizing legacy outlets is faster than building new ones, allowing the organization to sustain roughly 5,000 local papers while navigating an industry that remains a "perpetual work in progress.