'Name it when you use it, not when you get caught': Internet slams Ralph Lauren for using zardozi without credits

‘That’s literally Indian embroidery’: Ralph Lauren faces backlash over Zardozi-inspired design

Ralph Lauren faced online criticism after showcasing Zardosi embroidery in their Spring-Summer 2027 collection without explicitly crediting Indian craftsmanship. Design expert Yash Sahu highlights that while the intricate metallic embellishments strongly align with traditional Indian Zardozi or Aari techniques, global luxury fashion brands frequently celebrate finished garments while leaving the heritage and artisan communities invisible.

After Prada's Kolhapuri Controversy, Ralph Lauren Faces Backlash Over Zardozi-Style Embroidery

Ralph Lauren's evening-wear gown in a deep pink shade has been the centre of criticism for the lack of credit to Indian craftsmanship

Ralph Lauren faces backlash over ‘embellishments’ that look a lot like India’s zardozi: ‘Name it when you use it’

Ralph Lauren's new collection showcases a gown adorned with embroidery that resembles the intricate zardozi technique. However, critics highlight the brand's oversight in crediting Indian artisans and their rich cultural heritage. This situation recalls past tensions between renowned fashion labels and the artistry of India, emphasizing the importance of proper acknowledgment for crafts that empower local communities.

Ralph Lauren faces flak for ‘stealing’ Indian craft: What is zardozi embroidery featured on New York Fashion Week gown?

Zardozi has been registered in Lucknow and six surrounding districts since 2013, with around one lakh seventy-five thousand artisans working in the cluster.

'Name it when you use it, not when you get caught': Internet slams Ralph Lauren for using zardozi without credits

Criticism mounts against Ralph Lauren for cultural appropriation, as in the designer's latest showcase, they featured zardozi without crediting India.