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Museum Tourism Is a $34.6 Billion Industry and These Cities Are Cashing In
There are approximately 104,000 museums worldwide, according to UNESCO.
The museum tourism industry was valued at $59.34 billion in 2025 and is projected to reach $78.54 billion by 2029.
In 2023, arts and cultural production in the U.S. contributed $1.2 trillion to the economy, representing 4.2% of GDP, according to the National Endowment for the Arts.
Museum visitors boost local economies by spending on accommodations, dining, and shopping, as seen in cities like Santa Fe.