Microsoft Wants to Turn Ads Into Ad-Free Gameplay Credits, But Valve’s Steam Rules Reject the Model
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The U.S. firm has just patented a technology to insert ads in the middle of video games on PC and console. This system targets dead times, such as loading screens or the end of a boss fight. In exchange for viewing, players would get credit to push back the next cut. A mobile logic that lands on our premium titles.
A patent application filed in early September 2026 by Microsoft describes a system capable of interrupting a game at specific times to broadcast advertising. Looking at it would then allow to recover several minutes of play without another cut. You finally beat a particularly tough boss
Microsoft filed a patent describing a system that pauses a game to display an advertisement, published by the U.S. Patent Office on September 3, 2026. Watching the ad to the end makes it possible to regain playing time.
Microsoft has proposed an idea for an advertising-based gaming system. Let's see the details that emerged online.
Microsoft Wants to Turn Ads Into Ad-Free Gameplay Credits, But Valve’s Steam Rules Reject the Model
Microsoft’s newly published patent for context-aware advertising in games has drawn attention because it proposes a system where players could watch advertisements and receive additional uninterrupted gameplay time. The idea is designed to avoid disrupting active gameplay by waiting for appropriate moments before showing promotional content. The concept becomes more interesting when compared with Valve’s approach to advertising on Steam. In Febr…
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